Eric J. Cunningham
Advisory Board Member
Shift Gears toAuto Retail Reinvention
Turnkey next-gen digital and AI solutions that steer dealerships toward peak performance
Shift Gears toAuto Retail Reinvention
Turnkey next-gen digital and AI solutions that steer dealerships toward peak performance
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Driving an Intelligent, Sustainable, and Profitable Future of Auto Retail
With a keen vision to transform the automotive retail space, Pinnacle weaves AI, automation, and cross-skilled talent to streamline operations, enrich customer journeys, and fuel sustainable growth. We’re laser-focused on driving data-led intelligence and scalable practices across dealerships worldwide—empowering them to metamorphose into agile, resilient, and future-ready powerhouses.
Our Command Centers
Our AI-powered global command centers combine skilled talents with industry-first processes and real-time insights to streamline operations, personalize engagement, and accelerate dealership performance.
Dealership Operations
Sales
Aftersales
Business Office
Warranty
Tech Transformation
Conversational AI
Data Extraction
Agentic AI
Digital Marketing
Process Automation
AI-Led CRM
Smart Customer Experience
Responsive Promotion
Rev Up Value Creation and ROI
50% Reduction in Total Operational Costs
Reimagined Processes
Structured Sales Ecosystem
Latest Blogs
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News & Events
Industry updates, product launches, and moments – explore what’s new at Pinnacle that’s reinvigorating the auto retail world.

Eric J. Cunningham brings over four decades of leadership experience in the automotive industry, most recently serving as the former North America VP of Sales, Service, and Marketing for Cadillac (General Motors). He played a key role in positioning Cadillac as one of the fastest-growing luxury brands and led the launch of its first electric vehicle (EV). As an advisory board member of Pinnacle, Eric’s former senior roles across sales, service, marketing, aftersales, and electric vehicle strategy, managing operations and driving over $7 billion in revenue—bring in valuable insights into scaling innovation and operational excellence. His strategic vision and combined deep expertise in brand building and customer care will enable Pinnacle to channel a strong focus on the future of mobility.