Raj Dhami
Co-Founder, Managing Partner
Shift Gears toAuto Retail Reinvention
Turnkey next-gen digital and AI solutions that steer dealerships toward peak performance
Shift Gears toAuto Retail Reinvention
Turnkey next-gen digital and AI solutions that steer dealerships toward peak performance
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Driving an Intelligent, Sustainable, and Profitable Future of Auto Retail
With a keen vision to transform the automotive retail space, Pinnacle weaves AI, automation, and cross-skilled talent to streamline operations, enrich customer journeys, and fuel sustainable growth. We’re laser-focused on driving data-led intelligence and scalable practices across dealerships worldwide—empowering them to metamorphose into agile, resilient, and future-ready powerhouses.
Our Command Centers
Our AI-powered global command centers combine skilled talents with industry-first processes and real-time insights to streamline operations, personalize engagement, and accelerate dealership performance.
Dealership Operations
Sales
Aftersales
Business Office
Warranty
Tech Transformation
Conversational AI
Data Extraction
Agentic AI
Digital Marketing
Process Automation
AI-Led CRM
Smart Customer Experience
Responsive Promotion
Rev Up Value Creation and ROI
50% Reduction in Total Operational Costs
Reimagined Processes
Structured Sales Ecosystem
Latest Blogs
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News & Events
Industry updates, product launches, and moments – explore what’s new at Pinnacle that’s reinvigorating the auto retail world.

Raj Dhami is a seasoned entrepreneur and senior business leader with a track record of building and scaling ventures across Canada, India, and the U.S. From healthcare to real estate, he has consistently driven operational excellence through technology-led innovation. In the U.S. auto retail sector, Raj has successfully turned around underperforming dealerships by combining strategic restructuring with data-driven, customer-centric solutions. Today, he brings this cross-industry expertise to a new tech venture focused on modernizing the automotive retail landscape with scalable, intelligent solutions that help dealerships sell smarter, serve better, and grow faster.