Mark LaNeve, Chairman of Franchise Equity Partners (FEP) joins Pinnacle Intelligence’s Advisory Board. An accomplished leader with nearly 40 years of global expertise in automotive sales, marketing, and dealer operations, bringing strategic leadership in dealer-OEM relations, go-to-market execution, and revenue optimization.

FEP manages a $1 billion fund dedicated to providing flexible capital to franchise networks on a global scale with a focus across automotive, QSR, hospitality, and consumer sectors.

Prior to joining Pinnacle’s advisory board, Mark held senior executive roles at General Motors, Ford, Volvo, and Allstate. Notably, he transformed Cadillac’s brand presence in the US, earning Brandweek’s “US Marketer of the Year” in 2003, and led Ford’s largest North American markets, where he drove innovation in digital communications and retail experience, including the launch of the Ford Bronco.

Throughout his career, he has demonstrated a commitment to leadership that combines operational excellence with social responsibility. His involvement extends to charity work supporting individuals with autism, emphasizing his dedication to making a meaningful impact both within and beyond the industry.

At Pinnacle, Mark’s strategic vision will reinforce our mission to scale AI-driven, customer-focused solutions that revolutionize the dealership landscape.