A Complete Operating Model for Modern Dealership Operations

Turn dealership operations into a performance engine

Overview

Pinnacle provides service across five core dealership areas

sales-icon

Sales & Services BDC (Guest Experience Center)

wholesale-icon

Parts Wholesale

warranty-icon

Warranty Processing

office-icon

Business Office

acquisition-icon

Used Vehicle Acquisition

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Overview

Pinnacle provides service across core dealership areas

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Sales & Services BDC (Guest Experience Center)
Parts Wholesale
Parts Wholesale
Warranty Processing
Warranty Processing
Used Vehicle Acquisition
Used Vehicle Acquisition

Guest Experience Center

Consistent customer communication that improves execution, protects the customer experience, and drives measurable performance.

What Pinnacle runs

inbound-call-handling

Inbound call handling for sales, service, and parts inquiries

leads

Outbound follow-up on leads, missed calls, declined services, and reminders

appointment

Appointment scheduling, confirmations, and rescheduling

multi-channel

Multi-channel communication (phone, text, email) using dealership processes

reporting

Reporting and tracking of response times, bookings, and outcomes

What success looks like

  • More serviced appointments and stronger sales lead conversion
  • Fuller service bays and increased parts/service revenue
  • Faster response times and consistent follow-up
  • Improved customer experience and CSI

Parts Wholesale

A stable, execution-driven operation that improves speed, consistency, and throughput for parts wholesale workflows.

What Pinnacle runs

monitoring

Monitoring and responding to online parts quote requests

processing

Processing quotes through platforms like PartsTrader and OEC

verifying

Verifying part numbers, availability, and submission accuracy

tracking

Tracking outstanding quotes and responses

maintaining

Maintaining consistent response coverage during business hours

What success looks like

  • Faster quote turnaround times
  • Improved accuracy and reduced missed opportunities
  • Higher quote conversion and throughput
  • More efficient use of internal parts staff time

Warranty Processing

Disciplined processing support that reduces backlog, improves consistency, and strengthens operational predictability.

What Pinnacle runs

warranty-1

Warranty claim preparation and review before submission

tracking

Error identification and correction tracking

monitoring

Monitoring claim timing to align with OEM payment cycles

KPI

Reviewing factory expense reports and KPI performance

providing-visibility

Providing visibility into claim status and trends

What success looks like

  • More accurate claims and fewer rejections or chargebacks
  • Faster reimbursement cycles and improved cash flow
  • Better KPI control and audit readiness
  • Reduced financial risk and administrative burden

Business Office

Reliable operational support that helps dealerships run with fewer surprises, less backlog, and more predictability.

What Pinnacle runs

Documentation

Daily deal posting and documentation processing

Tracking-funds

Tracking funds collection and supporting receivable workflows

discrepancies

Reviewing deals for gross discrepancies or errors

Inventory

Supporting inventory, floorplan, and reporting routines

financial workflow

Maintaining consistent financial workflow execution

What success looks like

  • Faster deal processing and cleaner reporting
  • Improved cash flow visibility and accuracy
  • Fewer discrepancies and rework
  • Stronger operational discipline and audit readiness

Used Vehicle Acquisition

Support for consistent execution in the workflows that drive used inventory growth and operational efficiency.

What Pinnacle runs

monitoring-seller

Monitoring seller opportunities using tools like Kelley Blue Book and CarFax

dealership

Outreach to in-market sellers based on dealership criteria

qualifying

Qualifying sellers and coordinating follow-up communication

scheduling

Scheduling in-person vehicle valuations with the dealership

tracking

Tracking outreach activity and valuation pipeline

What success looks like

  • More vehicles sourced beyond trades and auctions
  • Increased customer visits and appraisal opportunities
  • Stronger used inventory pipeline
  • Incremental retail sales and gross opportunity

What’s Included

Every Pinnacle service includes the complete operating model.

People

Dedicated, trained global talent delivering stable operational support.

Process

Structured workflows, clear ownership, and consistent execution.

Technology

Tools and enablement that support full utilization and measurable performance.

Performance management

Coaching, quality monitoring, and accountability, built into daily operations.

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Start with one service area or rooftop.
Prove results.
Expand with confidence.

Many dealer groups begin with a single operational area or rooftop to validate performance, then expand across additional workflows once results are proven.

Ready to make dealership operations predictable?

Fuel performance that’s consistent, measurable, and scalable.