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The Pinnacle Vision
Driving an Intelligent, Sustainable, and Profitable Future of Auto Retail
With a keen vision to transform the automotive retail space, Pinnacle weaves AI, automation, and cross-skilled talent to streamline operations, enrich customer journeys, and fuel sustainable growth. We’re laser-focused on driving data-led intelligence and scalable practices across dealerships worldwide—empowering them to metamorphose into agile, resilient, and future-ready powerhouses.
Dealership Operations
Sales
Aftersales
Business Office
Warranty
Tech Transformation
Conversational AI
Data Extraction
Agentic AI
Digital Marketing
Process Automation
AI-Led CRM
Smart Customer Experience
Responsive Promotion
50% Reduction in Total Operational Costs
Reimagined Processes
Structured Sales Ecosystem
As a newly appointed member of Pinnacle Intelligence’s Advisory Board, Mark LaNeve brings a distinguished four-decade career shaping OEM and dealership performance across global markets. His leadership at General Motors, Ford, Volvo, and Allstate includes transformative roles in sales, marketing, and dealer relations. At Cadillac, he led a brand resurgence, earning Brandweek’s “US Marketer of the Year.”
As a former VP of Sales, Service, and Marketing at General Motors, he guided the company through a critical period. At Ford, Mark drove innovation, overseeing the relaunch of the Ford Bronco and leading U.S. and Canadian marketing efforts. As Chairman of Franchise Equity Partners, a $1B investment fund, he provides capital to global franchise networks. At Pinnacle, he will help scale AI-driven solutions to accelerate dealership performance and growth. 